Idents

An ident is designed a particular studio. It is like their logo. It needs to be memorable and easy for the audience to recognise. Films and television studio often having moving idents. An ident always appears at the start of a film before the opening titles.

The big six 'Major' command approximately 90% of box office takings.
The big six are:

• Universal 
• Columbia 
• Paramount 
• Warner bros 
• Walt Disney 
• MGM 

The purpose of an ident is for identity, branding, packaging and re-packaging, schedule and segmentation within scheduling. All of these purposes are extremely important. The importance of an ident is is to show branding and to sell the companies name to the fans as they will be interested in that film if that film company made it.